World’s Largest Swimming Event to take place 20th June

WLSLHoping to set a 5th Guinness World record, the world’s top water safety and training organisations, including our founding partners the STA and RLSS, are joining forces to present The World’s Largest Swimming Lesson™ (WLSL), Friday, 20th June, 2014. The event is all in aid of building awareness around the vital importance of teaching children to swim to help prevent drowning.

On 20th June, waterparks, pools and other aquatic facilities around the globe will host local WLSL lessons simultaneously at 11am Eastern Standard Time (3pm GMT) in an attempt to break the Guinness World Record.

As we all understand swimming is a life-saving skill for children. It is a vital tool to prevent drowning, the second leading cause of unintended, injury-related death for children ages 1-14, which is why we strongly feel it’s important for swimming teachers to hold industry approved qualifications and to be committed to ongoing professional development.

The World’s Largest Swimming Lesson™ has been created to serve as a platform to help local aquatic facilities and the many different water-safety and drowning prevention organisations work together to tell this important story on a local and national level.

Our partners STA and RLSS are supporting this year’s event and we highly encourage our members to join in the effort by registering as an official WLSL Host Location. For more information, including a marketing pack and details on how to register your venue is available at www.wlsl.org.

The event also coincides with the start of the RLSS’s annual Drowning Prevention Week, taking place on 21st June. The events going on throughout the week aim to raise awareness about the importance of swimming as a life-long skill, promoting water safety messages and help reduce incidents of drowning.

If you’re holding an event for The World’s Largest Swimming Lesson then we’d love to hear from you. Please contact us via our Facebook page or email marketing@skillsactive.com